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Misfit Brands
Brands that behave don't sell. We coax out their inner misfit so they become authentic, powerful, and unignorable.
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JFK’s Great Lesson on Branding
JFK’s Great Lesson on Branding
You may have heard this one before:
Jordan Wollman
Aug 22, 2017
Cynicism is Cancer
Cynicism is Cancer
And it needs to be eradicated from your team at all costs.
Jordan Wollman
Oct 26, 2016
Does Apple Really Have Courage?
Does Apple Really Have Courage?
This morning, when I woke up, the feeds of every social network I have a profile on were full of people either praising or ripping apart…
Jordan Wollman
Sep 8, 2016
What’s the Opposite of Creativity?
What’s the Opposite of Creativity?
Dark:Light. Smooth:Rough. Beautiful:Hideous. Creative:…?
Jordan Wollman
Sep 4, 2016
Toms’ Honest Brand
Toms’ Honest Brand
A Study in Cohesive Branding
Jordan Wollman
Aug 9, 2016
Designers: why you have to learn to code
Designers: why you have to learn to code
In today’s market, you have to be 100% specialist and 100% generalist. Design and code can’t be separated any more, and you must be able to…
Jordan Wollman
May 28, 2013
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